Marketing is a field that requires a range of tools, from traditional methods such as printing ads to more modern strategies like email and social media marketing. Whatever the method of marketing utilized the most successful marketing campaigns have one thing they all have in common: a thorough understanding of the requirements of the target audience.
Marketing insights help marketers shape their strategies and tactics to best serve the needs of their customers, as well as inform future initiatives based on measurable data and feedback. These insights are the ones that set smart marketers apart from the other.
Direct, honest and open communication is the best way to gather insights from your customers. You can use a variety of tools to gather this feedback, including surveys online as well as social media comments and interactions, phone or face-toface customer interviews, and customer feedback boxes on your website or in stores.
Insights can be gleaned from outside influences in addition to your own market research and competitor analysis. For instance, a drinks company could discover from market research that people are opting to stay home on weekends due to the economic climate. This knowledge could cause them to cut down on ad spend and focus on how their product can be a part of a relaxing evening with family and friends instead of going out.
The most efficient method to maximize your ROI is to make use of insights to design marketing campaigns that resonate with your target audience. Contact WebFX experts to design your best marketing strategy now!
